Morrow Lab
An editorial commerce demo for product education and collection paths.
02 — Hero composition
The story
Built around one practical constraint.
Small commerce sites need more than a product grid, but editorial content can easily distract from purchase intent. This demo tests product education, collections, and cart routing in one focused path.
The live demo keeps product data, campaign copy, and cart language separate in local fixtures, mirroring a CMS-backed commerce architecture without adding a checkout backend in v1.
What the live demo is testing.
CMS model
Products, collections, campaign pages, maker notes, material education, cart messaging, and merchandising modules.
Handoff notes
Merchandising teams could swap featured products, update material notes, publish campaign pages, and keep product education close to the cart path.
Intentionally mocked
The live site is a concept demo. Cart and checkout moments are intentionally non-transactional and do not process payment.
“The product story should sharpen the buying path, not decorate it.”
— Studio note, not a client result
Details
Collections With Context
Products are grouped with campaign copy, material notes, and merchandising prompts so a shopper understands why the set exists.
Mocked Cart, Real UX
The cart path is present enough to evaluate behavior and handoff needs while clearly avoiding a fake payment promise.
